Brand – Quiz – Performance Platform Training Library

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Question 1 of 7

1. Question
Which of the following elements is NOT a part of a company’s brand identity?
(choose the single best answer below)
- Logo
- Values and Messages
- Location of the office
- Colors and Fonts
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Question 2 of 7

2. Question
What is the Value Proposition of a Brand?
(choose the single best answer below)
- The unique set of characteristics and attributes that make up the company's identity
- The name of the company
- The location of the office
- The product or service differentiation from competitors
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Question 3 of 7

3. Question
What are brand guidelines?
(choose the single best answer below)
- A set of rules and standards that define how a company's brand should be used and presented
- A document that outlines the company's financial goals
- A marketing strategy to attract new customers
- A set of instructions for conducting employee training
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Question 4 of 7

4. Question
What is the purpose of understanding the customer journey?
(choose the single best answer below)
- To optimize marketing efforts and sales processes
- To create tailored marketing campaigns and customer experiences
- To measure customer satisfaction after purchase
- The font and colors used in the logo
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Question 5 of 7

5. Question
What should a Brand’s messaging focus on?
(choose the single best answer below)
- The company's name
- The location of the office
- The mission, values, and story of the brand
- The font and colors used in the logo
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Question 6 of 7

6. Question
Why are brand guidelines important?
(choose the single best answer below)
- They are used to measure employee performance
- They help to establish the company's mission and values
- They provide guidelines for managing financial resources
- They are a marketing tactic to attract investors
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Question 7 of 7

7. Question
How is the customer journey different from the marketing funnel?
(choose the single best answer below)
- The customer journey focuses on the perspective of the business, while the marketing funnel focuses on the perspective of the customer
- The customer journey is used to optimize marketing efforts, while the marketing funnel is used to track customer interactions on social media
- The customer journey has 8 distinct stages, while the marketing funnel has 4 stages
- The customer journey is focused on understanding and improving the overall customer experience, while the marketing funnel is focused on guiding customers towards making a purchase
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Brand – Quiz

Brand – Quiz

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