Channels – Quiz – Performance Platform Training Library

What is the goal of creating an effective marketing channel strategy?
(choose the single best answer below)

To generate more random leads
To simply get more eyes on your advertisements
To generate more Qualified Leads
To use a random approach to generate more sales

What are some factors that should be considered when choosing marketing channels?
(choose the single best answer below)

Industry trends and algorithms
Latest generations and age groups
Target audience and goals
Availability of multiple channels

What is the purpose of calculating the Cost Per Acquisition (CPA) for each marketing channel?
(choose the single best answer below)

To understand the initial transaction value
To determine the revenue generated on each channel
To benchmark against competition
To measure the total value of a customer over the course of their relationship

What is the purpose of monitoring the number of leads and sales generated through each marketing channel?
(choose the single best answer below)

To track the effectiveness of each channel
To allocate more budget to less effective channels
To determine the total revenue generated by each channel
To calculate the overall ROI of the marketing campaign

What is the disadvantage of using a random approach for marketing efforts?
(choose the single best answer below)

It leads to higher conversion rates
It generates Qualified Leads
It allows for better tracking and evaluation of investments
It leaves you with an inability to track and evaluate your investment

What is the concept that is recommended for choosing marketing channels?
(choose the single best answer below)

Endless time & money
Less is more
More is better
Random selection

What insights can be gained by comparing the Cost per Acquisition (CPA) and Lifetime Value (LTV) of customers?
(choose the single best answer below)

Whether a marketing channel is worth investing in or not
Long-term value of marketing efforts
Short-term value of marketing efforts
None of these

How can you calculate the conversion rate for each marketing channel?
(choose the single best answer below)

Divide the total revenue by the number of leads generated
Divide the number of sales by the total marketing budget allocated
Divide the number of leads or sales by the number of people exposed to the channel
Divide the total website traffic by the number of sales

Channels – Quiz

Channels – Quiz

Quiz Summary

Information

Results

Results

Categories

1. Question

2. Question

3. Question

4. Question

5. Question

6. Question

7. Question

8. Question