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Target Audience – Quiz

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Target Audience – Quiz

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Question 1 of 6

1. Question
What is a target audience?
(choose the single best answer below)
- A random group of people who may or may not be interested in a product or service
- A specific group of people who are guaranteed to purchase a product or service
- A group of people with similar characteristics that a product or service is intended to appeal to
- A group of people who are not worth marketing to
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Question 2 of 6

2. Question
Why is it important to continue tracking and analyzing data on the target audience?
(choose the single best answer below)
- It is not necessary to track and analyze data on the target audience
- It helps in identifying any changes in the target audience over time
- Target audience preferences and demographics never change
- Once a target audience is identified, it does not need to be revisited
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Question 3 of 6

3. Question
What is the key to attracting a target audience in marketing?
(choose the single best answer below)
- Creating a clear and compelling value proposition that resonates with your audience and meets their needs
- Highlighting all the features of the product or service
- Conducting market research to understand the needs of the competitors
- Using technical jargon and complex language in marketing materials
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Question 4 of 6

4. Question
What is the benefit of focusing on a specific target audience?
(choose the single best answer below)
- It limits the potential customer base
- It increases marketing expenses
- It leads to generic marketing campaigns that appeal to everyone
- It helps in attracting the right customers who are more likely to connect with the product or service
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Question 5 of 6

5. Question
What are some common methods to assist in identifying a target audience?
(choose the single best answer below)
- Conducting surveys, focus groups, and other forms of research
- Studying the target audience of competitors in the same market
- Keeping up with industry trends
- All of the above
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Question 6 of 6

6. Question
What is the concept of WIIFM in marketing?
(choose the single best answer below)
- What Is It For My Business – a marketing approach that emphasizes the profitability for the company
- What Is It For My Competitors – a strategy that studies the marketing efforts of competitors
- What Is It For Me – a marketing strategy that focuses on the benefits of the product or service to the customer
- What Is It For My Team – a marketing technique that involves team collaboration in developing marketing messages
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